FALL 2018 HEATED GEAR
Milwaukee's fall 2018 expansion of heated gear leveraged feedback from customers and our own internal knowledge to craft a new line of jackets and vests.
Versatility to wear as an outer layer or underneath a shell expanded the seasonal range and use of the garments.
MILWAUKEE TOOL
HEATED GEAR EXPANSION
AXIS - HEATED MID-LAYER JACKETS & VESTS
Milwaukee's 2018 apparel launch was the 10th season of heated gear and built upon the the knowledge the team learned in the last decade. The goal was to deliver a best in class set of jobsite-ready jackets and vests that can function as a heated outer layer and also be easily layered underneath a shell.
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The men's and women's AXIS garments deliver high value by focusing on the major concerns of clothing on jobsites:
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EXPOSURE: cold weather is addressed by thoughtful placement of heaters on the chest, back and shoulders
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MOVEMENT: cut for unrestricted movement while maintaining a close fit to the body for the heating elements to remain effective
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ABRASION: jobsites are rough, the design has purposefully placed abrasion-resistant oxford cloth in the yoke, cuffs and side panels
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This project was completed with the help of SY Design & Point White Design.
